30 Dec 2015
Maybe you've decided that for branding purposes you would like your domain to appear with or without the www. in front of it (e.g. http://www.example.com vs http://example.com). You put the relevant version on all your marketing literature - but how do you ensure that Google shows your preferred version in search results?
In order to tell Google which version you want to show, you need a Search C...
02 Mar 2015
This is a really important issue for clients relaunching their websites and changing their URL structure - and it's unfortunate how many get it wrong or don't know they need to do it at all.
If a client tells me that after relaunching their site they have suffered a big drop in rankings, my number one question is:
"Did you do your 301 (permanent) redirects? AND, did you check that they were work...