March 2015 - Blog

15 Mar 2015
Google Analytics has lots of great functionality and features. However, one of the simplest (and maybe one of the most helpful) is the ability to create annotations, or notes. These help you to keep track of significant things affecting your website's performance and can prove to be an invaluable source of information over time. Can't remember when you redesigned your checkout? You would if you c...
Posted in: Google Analytics
02 Mar 2015
This is a really important issue for clients relaunching their websites and changing their URL structure - and it's unfortunate how many get it wrong or don't know they need to do it at all. If a client tells me that after relaunching their site they have suffered a big drop in rankings, my number one question is: "Did you do your 301 (permanent) redirects? AND, did you check that they were work...
Posted in: SEO