Blog

30 Dec 2015
Maybe you've decided that for branding purposes you would like your domain to appear with or without the www. in front of it (e.g. http://www.example.com vs http://example.com). You put the relevant version on all your marketing literature - but how do you ensure that Google shows your preferred version in search results? In order to tell Google which version you want to show, you need a Search C...
31 May 2015
The AdWords Search Terms report is a goldmine of great keyword information - telling you what your potential customers are actually typing into Google to find your product or service - and also telling you which irrelevant search terms might be wasting your budget. If you have someone running your AdWords account for you, they will hopefully be using this on a regular basis, but it's also good for...
Posted in: PPC, Google AdWords
28 Apr 2015
If you frequently check your referral traffic in Google Analytics (or any other analytics package), you have probably come across a number of referral sites that consistently have a 100% bounce rate with no time spent on your website. And if you aren't aware of these sites, then you definitely should be! Spammy referral sites generating multiple sessions on your website in a day seem to be an inc...
Posted in: Google Analytics
15 Mar 2015
Google Analytics has lots of great functionality and features. However, one of the simplest (and maybe one of the most helpful) is the ability to create annotations, or notes. These help you to keep track of significant things affecting your website's performance and can prove to be an invaluable source of information over time. Can't remember when you redesigned your checkout? You would if you c...
Posted in: Google Analytics
02 Mar 2015
This is a really important issue for clients relaunching their websites and changing their URL structure - and it's unfortunate how many get it wrong or don't know they need to do it at all. If a client tells me that after relaunching their site they have suffered a big drop in rankings, my number one question is: "Did you do your 301 (permanent) redirects? AND, did you check that they were work...
Posted in: SEO